If you're like me, you're always looking for new and fun ways to market your Etsy shop. And the kind folks at CraftCult have come up with a great new widget.
To see what it looks like, take a peek to the right of my blog, it's the black widget that looks like a cell phone. Pretty cool, yes? And getting your own is as easy as pie, and completely free (yeah!).
Just click on the "Pocket Shop" logo at the upper right of the CraftCult page.
Then you just follow the simple directions -- enter your Etsy shop name, pick your preferred background, follow the detailed instructions, and when your done, just cut and paste the code and follow the directions to install it in your blog. It's really easy to do, honest! :)
Pocket Shop is compatible with the following blog formats:
Blogger, Typepad, Tumblr, self-hosted Wordpress blogs, and your own website.
I really like my new widget and hope you'll have fun with your new "Pocket Shop" too!
Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts
Tuesday, September 7, 2010
Wednesday, August 25, 2010
Back to School Doldrums
Things have been a bit on the slow side at Dalkullan Jewelry. I noticed this last year, too. I call it the back to school doldrums, when internet traffic to my etsy shop slows down.
There aren't any major holidays that involve jewelry coming up soon. Mother's Day, June weddings, and Christmas are all a long ways away. I think a lot of people are focusing on school clothes for the kids and trying to get back into the regular routine again. That's my theory, anyway.
I'm working on some secret projects. Dalkullan is going to be offering more jewelry in 14K solid gold. I love working with gold, it's wonderfully malleable and the soft gleam of gold is like no other metal. The fact it doesn't tarnish is also a big plus.
I don't have any photos of my secret projects to share -- yet -- patience gentle reader, all will be reveal in time! But here's a lovely ring, with pink tourmaline I hope you'll enjoy:
I've been mulling over the idea of buying some ad space on a blog. If anyone has any experiences they'd like to share on this, please do! I'd love to hear from you!
Thanks for stopping by, you're always welcome. :)
There aren't any major holidays that involve jewelry coming up soon. Mother's Day, June weddings, and Christmas are all a long ways away. I think a lot of people are focusing on school clothes for the kids and trying to get back into the regular routine again. That's my theory, anyway.
I'm working on some secret projects. Dalkullan is going to be offering more jewelry in 14K solid gold. I love working with gold, it's wonderfully malleable and the soft gleam of gold is like no other metal. The fact it doesn't tarnish is also a big plus.
I don't have any photos of my secret projects to share -- yet -- patience gentle reader, all will be reveal in time! But here's a lovely ring, with pink tourmaline I hope you'll enjoy:

I've been mulling over the idea of buying some ad space on a blog. If anyone has any experiences they'd like to share on this, please do! I'd love to hear from you!
Thanks for stopping by, you're always welcome. :)
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Thursday, March 4, 2010
Promoting Your Shop Via Facebook
Facebook is a useful social networking site for promoting your online shop. I've had a Facebook business page for about 7 months, and found it to be an effective and cost effective (free!) way to get the word out about Dalkullan Jewelry.
After I set up my FB business page (it's also called a fan page, it's the same thing) I fanned myself. Yes, I know, a bit pathetic, but then I can see everything that the future fans are receiving, which I find helpful. I like to know what my fans are getting on their personal page about my shop. And at least I had one fan, lol.
The next step was letting all my Facebook friends know about my business page, so they could fan me if they liked. I actually set up a new personal page to use to create my business page from, instead of using my Facebook page I'd set up a couple years earlier to keep in touch with family and friends. I want to keep my personal and business doings separate, but that's just me. And I like to use a picture of my jewelry for my profile picture on my business page.
I started putting up a link to my FB fan page on the promo section in the Etsy Forum, and got some fans that way. I also have a link in my profile at my Etsy shop. Having a contest, in which each fan who got a friend to become a fan could each win a pair of earrings, was a successful way to add fans.
Gradually people will start fanning because they see your work on a friend's page, and it appeals to them. Also mentioning the fan page on your blog and using twitter to promote it are good ways to garner new fans.
So, now you have some fans, what's next? Here's my list of FB does and don'ts. This is just my opinion, please comment and add your own!
1.) Try to post only once or twice a day. People are following other businesses, and their friends and family, and don't want you to monopolize their news feed.
2.) Try to read and comment a few times a week on the businesses you are following. Nobody likes to feel ignored. :) It's fun to see what others are doing, and being an encourager is always a happy thing!
3.) Remember, it's very easy to block someone, so it looks like you're following them, but you actually don't receive any updates from their page. The more spammy stuff you post, the more likely this unhappy event will occur.
4.) Your page is promoting your business, keep it professional. There are those who are offended by swearing, off-color comments, etc.
How effective is FB on getting sales? I don't have a lot of sales, so I've got a pretty small data pool to extrapolate from. But I have made sales to my Facebook Fans, and I've made purchases from businesses I'm a fan of. Businesses I heard of only because they had fanned me, and I fanned them back.
Facebook is free, it doesn't take a lot of time, and it is a useful marketing tool. I would certainly recommend it to anyone looking to increase their online sales.
Thanks so much for stopping by. Wishing you happy crafting!
Heather
After I set up my FB business page (it's also called a fan page, it's the same thing) I fanned myself. Yes, I know, a bit pathetic, but then I can see everything that the future fans are receiving, which I find helpful. I like to know what my fans are getting on their personal page about my shop. And at least I had one fan, lol.
The next step was letting all my Facebook friends know about my business page, so they could fan me if they liked. I actually set up a new personal page to use to create my business page from, instead of using my Facebook page I'd set up a couple years earlier to keep in touch with family and friends. I want to keep my personal and business doings separate, but that's just me. And I like to use a picture of my jewelry for my profile picture on my business page.
I started putting up a link to my FB fan page on the promo section in the Etsy Forum, and got some fans that way. I also have a link in my profile at my Etsy shop. Having a contest, in which each fan who got a friend to become a fan could each win a pair of earrings, was a successful way to add fans.
Gradually people will start fanning because they see your work on a friend's page, and it appeals to them. Also mentioning the fan page on your blog and using twitter to promote it are good ways to garner new fans.
So, now you have some fans, what's next? Here's my list of FB does and don'ts. This is just my opinion, please comment and add your own!
1.) Try to post only once or twice a day. People are following other businesses, and their friends and family, and don't want you to monopolize their news feed.
2.) Try to read and comment a few times a week on the businesses you are following. Nobody likes to feel ignored. :) It's fun to see what others are doing, and being an encourager is always a happy thing!
3.) Remember, it's very easy to block someone, so it looks like you're following them, but you actually don't receive any updates from their page. The more spammy stuff you post, the more likely this unhappy event will occur.
4.) Your page is promoting your business, keep it professional. There are those who are offended by swearing, off-color comments, etc.
How effective is FB on getting sales? I don't have a lot of sales, so I've got a pretty small data pool to extrapolate from. But I have made sales to my Facebook Fans, and I've made purchases from businesses I'm a fan of. Businesses I heard of only because they had fanned me, and I fanned them back.
Facebook is free, it doesn't take a lot of time, and it is a useful marketing tool. I would certainly recommend it to anyone looking to increase their online sales.
Thanks so much for stopping by. Wishing you happy crafting!
Heather
Monday, November 9, 2009
How to Make an Etsy Treasury
Once the Treasury opens up, you need to be fast. I'd recommend you already have a title for your Treasury. A field will open up towards the bottom of the window, asking for the title of your Treasury. You have a limited window of opportunity to act -- he who hesitates is lost --- well, at least your chance of getting in this particular Treasury will be lost. If you suddenly find yourself in the uncomfortable position of forgetting the title you had in mind, just type in something generic like 'pretty stuff' or 'great finds' and then click on the "create" button.
You'll be stuck with the title you've entered, you can't edit it later on, which is definitely a drawback. If you have a tendency to clutch under pressure, you might want to write down your title.
If you're successful in entering your title, you should be automatically taken to the window to enter in the id numbers for your Treasury. Here's what you'll see:
The "listing id" is a number that every listing is assigned by Etsy, and it's unique to that item. You'll need 12 items, and if you choose to do so, 4 alternates. The alternates are the items in the far right vertical column, other people won't be able to see those items.
The "listing id" is found in the url for an item. For an example, let's find the listing id for my stacking ring set, "Pharoah's Favorites" . It has the following url:
http://www.etsy.com/view_listing.php?listing_id=33474546
The numbers after "listing_id=" are 33474546, and that is, not too surprisingly, the listing id number. You'll need to find them for each item you want for your Treasury, and then cut and paste them into the field for the listing id, and click on "ok". If all goes well, you'll see a thumbnail of the item appear in that section of the Treasury.
I like to think of a theme for my Treasuries, such as the shops of my Facebook Fans, hot color schemes, blue color schemes, etc. I'm sure you can come up with some wonderful Treasury ideas!
Just keep adding more items until you fill up your Treasury, and edit the two fields at the top with a little "edit" button next to them, if you feel so inclined. You can just leave them 'as is' is you wish, many people do. It's your Treasury, you're the boss, so have fun.
After you have all the items in your Treasury, you can move them around by just clicking and dragging. You can put things in the alternate row and move them out of it, too. It's fun to get things looking just right. Kind of like rearranging your furniture, without all the heavy lifting.
You can also get all ready to go before you get your Treasury, by saving the listing id numbers and Treasury title in a file, or email them to yourself, and then all you'll have to do is cut and paste them in when the happy moment arrives and you have your first Treasury!
It's a nice courtesy to send people a quick convo telling them you've put them in a Treasury, but not a requirement. It's also nice to send people who put you in a Treasury a little thank you convo, but again, that's strictly your decision. You might want to do a little P.R. for your beautiful new Treasury -- put the url up on your Facebook page, tweet about it, write it up in your blog, or utilize the "Promotions" section in the Forums.
I got the two pictures I used above from a very helpful guide on the Etsy Forums -- How to Make a Treasury (isn't that a great title, :-) which has a lot of excellent advice.
Hope you'll find this little guide of some help, and please feel free to add your own advice or ask any questions. I'd love to hear from you!

You'll be stuck with the title you've entered, you can't edit it later on, which is definitely a drawback. If you have a tendency to clutch under pressure, you might want to write down your title.
If you're successful in entering your title, you should be automatically taken to the window to enter in the id numbers for your Treasury. Here's what you'll see:

The "listing id" is found in the url for an item. For an example, let's find the listing id for my stacking ring set, "Pharoah's Favorites" . It has the following url:
http://www.etsy.com/view_listing.php?listing_id=33474546
The numbers after "listing_id=" are 33474546, and that is, not too surprisingly, the listing id number. You'll need to find them for each item you want for your Treasury, and then cut and paste them into the field for the listing id, and click on "ok". If all goes well, you'll see a thumbnail of the item appear in that section of the Treasury.
I like to think of a theme for my Treasuries, such as the shops of my Facebook Fans, hot color schemes, blue color schemes, etc. I'm sure you can come up with some wonderful Treasury ideas!
Just keep adding more items until you fill up your Treasury, and edit the two fields at the top with a little "edit" button next to them, if you feel so inclined. You can just leave them 'as is' is you wish, many people do. It's your Treasury, you're the boss, so have fun.
After you have all the items in your Treasury, you can move them around by just clicking and dragging. You can put things in the alternate row and move them out of it, too. It's fun to get things looking just right. Kind of like rearranging your furniture, without all the heavy lifting.
You can also get all ready to go before you get your Treasury, by saving the listing id numbers and Treasury title in a file, or email them to yourself, and then all you'll have to do is cut and paste them in when the happy moment arrives and you have your first Treasury!
It's a nice courtesy to send people a quick convo telling them you've put them in a Treasury, but not a requirement. It's also nice to send people who put you in a Treasury a little thank you convo, but again, that's strictly your decision. You might want to do a little P.R. for your beautiful new Treasury -- put the url up on your Facebook page, tweet about it, write it up in your blog, or utilize the "Promotions" section in the Forums.
I got the two pictures I used above from a very helpful guide on the Etsy Forums -- How to Make a Treasury (isn't that a great title, :-) which has a lot of excellent advice.
Hope you'll find this little guide of some help, and please feel free to add your own advice or ask any questions. I'd love to hear from you!
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