Friday, February 19, 2010

More Info on Treasuries

Here's some useful info from MaryMary, an Etsy staffer, about how to get your Treasury on the Etsy front page. I cut and pasted it from a thread on the Etsy Forums, "When Do Treasuries Show Up On The Etsy Front Page"

"Not all Treasuries are featured on the homepage, but we do try to mix things up. Some tips to keep in mind if you are making a Treasury with the goal in mind of it being featured on the homepage are:

* Use all 16 item slots, including all 4 alternates spaces.
* Make sure all 16 slots are from different sellers.
* Try not to use an item from one of your own shop/s.
* Include a variety of represented categories throughout your collection.
* Include a variety of price points throughout your collection.
* Use items with clear, crisp, and most importantly, inspiring photos.
* Try not to use the same sellers or friends frequently when you make new collections. We are trying to use more community made Treasury lists moving forward and will be looking for lists with broader variety. For example, using items or sellers that have been featured on the homepage recently isn't a best practice for having your list featured on the homepage. "

Very interesting info, because getting on the Front Page can be a major boost to your shop. Having other people put your items in their Treasuries is a great promo for you, it's free, people will see your item who wouldn't ordinarily view it, and maybe they'll visit your shop, too.

The best way to get in Treasuries is to have great photos. I've found making a light box and getting a couple of full spectrum light bulbs to illuminate it to be a big help; then I'm not dependent on the weather for when I can take photos. There are a lot of great tutorials online about taking good photos.

Wishing you every success with your online marketing, and happy crafting!


Thursday, February 11, 2010

My Promotional Efforts -- Part Two

I have an earlier blog posting about how to make an Etsy Treasury, take a look at it if you'd like to find out how to make one. It's on Monday, Nov. 9th in this blog.

How do they work as a promotional tool? That is difficult to fully answer, because a lot of promotional efforts are impossible to really define as far as how much traffic they bring to your shop, and how many sales result from that traffic. I operate under the assumption that getting your shop better known is always a plus. Treasuries are free, you can list one of your own items in them, and sometimes they're picked for the Etsy Front Page.

I wouldn't spend too much time on Treasuries, because there are better ways to promote your shop. But they're fun, you might get on the Front Page, and sometimes a person you put in your Treasury will reciprocate and put you in one of theirs. Taking really good pictures, using a tag to state the color of your item, and relisting often will get you in Treasuries. Of course, outside of making lovely things that people want, taking gorgeous pictures is the biggest thing in online promotions. The most beautiful bag or ring won't sell if you only have one blurry, badly lit photo of it at your shop.

I've only had one sale of an item while it was in a Treasury, and that Treasury was moved to the Front Page. But I've seen a slight increase in traffic, and gotten some hearts for an item while it was in a Treasury. In my opinion, Treasuries have value as a promotional tool, worthy of some time, but not a major source of traffic or sales. Treasuries are free, and you get the happiness of helping fellow Etsians by promoting their shops in your Treasury. And while putting one together, you'll have the happy experience of seeing a bit more of the beautiful handcrafted and vintage items on Etsy.

Thank you so much for stopping by, wishing you many sales, and happy times with your craft!