Friday, February 19, 2010

More Info on Treasuries

Here's some useful info from MaryMary, an Etsy staffer, about how to get your Treasury on the Etsy front page. I cut and pasted it from a thread on the Etsy Forums, "When Do Treasuries Show Up On The Etsy Front Page"

"Not all Treasuries are featured on the homepage, but we do try to mix things up. Some tips to keep in mind if you are making a Treasury with the goal in mind of it being featured on the homepage are:

* Use all 16 item slots, including all 4 alternates spaces.
* Make sure all 16 slots are from different sellers.
* Try not to use an item from one of your own shop/s.
* Include a variety of represented categories throughout your collection.
* Include a variety of price points throughout your collection.
* Use items with clear, crisp, and most importantly, inspiring photos.
* Try not to use the same sellers or friends frequently when you make new collections. We are trying to use more community made Treasury lists moving forward and will be looking for lists with broader variety. For example, using items or sellers that have been featured on the homepage recently isn't a best practice for having your list featured on the homepage. "

Very interesting info, because getting on the Front Page can be a major boost to your shop. Having other people put your items in their Treasuries is a great promo for you, it's free, people will see your item who wouldn't ordinarily view it, and maybe they'll visit your shop, too.

The best way to get in Treasuries is to have great photos. I've found making a light box and getting a couple of full spectrum light bulbs to illuminate it to be a big help; then I'm not dependent on the weather for when I can take photos. There are a lot of great tutorials online about taking good photos.

Wishing you every success with your online marketing, and happy crafting!


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